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Every organization must meet its public and propose an offer coherent with its needs or customer demands. Sales and marketing strategies are key points to guarantee this interaction. The consideration of environmental and societal notions is increasing and becoming a decisive criteria. A global vision must integrate this approach.
Companies must prepare and anticipate these new market factors while guaranteeing coherence with their commercial, managerial and strategy. Stakeholder support for this transformation is a key success factor.
Building or enriching a strategic vision of the company linking economic and extra-financial performance is a significant strategic asset. This allows the company to develop new markets and to prepare for the tensions linked to resources, material or human.
A governance which takes into consideration its responsibilities and interests within the CSR process, integrates an unavoidable stake. The interest is collective but also individual and places the customer in the center of this vision.
This permits to know and reduce the risks, while giving a competitive advantage toward the customers and the employees. Indeed, in order to attract the best talents, taking into account the company's responsibilities becomes a determining asset.
We support companies of all sizes in their business development and transition strategies.
After my studies in materials engineering, I followed a commercial and business management course in the sports and leisure sector. This offers me a wide spectrum of understanding and discussion from product design to manufacturing and marketing.
I have worked closely with my customers in sports stores for 7 years using my technical-commercial approach. Understanding and knowing the demands and constraints, whether economic, technical or market-related, allowed me to develop effective commercial relationships. I then moved on, still in the world of skiing and mountaineering, to a position with a national vision, developing a sales and marketing strategy integrating all the stakeholders, consumers, customers, employees and brands in the context of a purchase/sale activity.
Sensitive to the environment and to societal aspects, I have noticed during these years of experience a space that is opening up around sustainable development.
The ecological and social aspects are key points integrated in my decision prism. The discourse is now known and integrated but it is necessary to take action to perpetuate the company's strategies.
A proposal on 3 axes via 3 adapted approaches
Sustainable development and Corporate Social Responsibility are major issues. The themes are wide, multiple and sometimes complex. The commercial aspect requires the follow-up and the update of its strategy by considering the assets but also by seeking the relays of future development.
The complexity of the topics leads more and more questions, including personal ones : effectiveness, efficiency, financing of (over)costs, management of the transition or transformation, how to avoid generating problems by run-off or rebound effect ?
On these topics, many options are possible, but must stay economically, socially and environmentally reliable.
Actions take time, budgets are not necessarily present or sufficient, minds must be prepared.
For this, everyone must find the right levers to move forward with more sustainability and also understand it.
Do not hesitate to contact us. Each company has specific needs and we are here to adapt and think with you : Naol offers 3 different approaches to adapt to your individual needs and progress.
1-Coaching and analysis
Find the most efficient and useful actions for your company.
The commercial prism includes many facets, from the creation of the product to the definition of the end-user through the distribution network. The optimization or implementation of a commercial strategy is a permanent challenge that deserves time and energy and often requires to take a step back.
In terms of CSR, the company's value chain is based on and carried by "natural and human resources". Being able to better characterize them, understand them and fully integrate them into decisions allows to limit the risk linked to the evolution of our society and our environment. The challenges of the transition to a better sustainability are complex and diverse.
We will seek to :
- Choose one or several themes
- Analyze opportunities and risks
- Build relevant indicators
- Get the stakeholders on board
- Work on the action plan
- Communicate about the project
A format and objectives to be defined together : seminar, collective analysis, work group animation, individual or work group coaching.
Many ways of working that will help you find your solutions.
Understand to choose and explain.
Stakeholders who master the topics of discussion and their impacts increase their added value during discussions. Understanding the stakes and mechanics of climate change is the indispensable anchor to be able to integrate this subject in decisions and sales arguments. This requires dedicated time for the implementation of training, information sessions but also a common animated reflection allowing a step back on the subject.
A 3 points proposal:
-Gain knowledges and arguments which match to make your teams evolve together for more efficiency and coherence in your strategy.
-Bring out new ideas with stakeholders to launch a new strategy.
-Develop an energy and a positive spirit around the team to make a step forward together.
A good tool to integrate new logic in decision making.
3-Direct and local action: a first step
Small moves to take a direction.
Sustainable development and therefore CSR are not only about complex and costly large-scale actions. The United Nations has defined 17 sustainable development goals (SDG). Small actions have a positive impact despite the need for a high impact on major issues and they already allow to start working on them.
On this service, the objective is to find together one or several actions allowing your company to take a part of its social and/or environmental responsibility via one or several simple, direct and often local actions. It will be a matter of finding together the objective and the action that will make your team adhere, which will be at the center of this approach. The subject could be :
- Commuting footprint
- Waste management
- Food service
This is an opportunity to get your foot in the door at a controlled cost.
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